With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times […]
8 Reasons Direct Mail Marketing Campaign Is Far From Dead Read More »
Color psychology has an indelible effect when it comes to developing marketing strategies. The color psychology also delves into the art of persuasion. Read on to know how. When we think about colors, the first thing that comes to our mind is some form artistic representation. But would you believe if anyone tells you that
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Let’s face it, people are today more inclined to purchase various goods and services if they’re promoted strictly by their own peers rather than advertised by multi-national corporations. There’s a general feeling of distrusts nowadays in larger companies and a prejudice that they only cater to their own greed instead of their customers. Traditional methods
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