With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times higher than digital marketing.
According to the survey, there are 33% who agreed on that the most effective way to recognize a product is through direct mailing. There are 79% consumers who immediately responded to the direct mails. So for all such reasons, we can say that without any doubt direct mail is far away from dead.
So below we are discussing the reasons that why direct mail is still far from dead.
1) Direct Mail is Tangible
There is no more effective and convenient method for marketing than the direct mail because it is tangible. As with today’s business trends in marketing include video ads, PPC and remarketing and even people no touch or see what is displaying. Direct mail is not dead with the latest marketing approaches because it provide something real into the hands of target audience. This will help you to build connect that is not the same as with other type of online advertisement. Moreover, when an audience receive a direct mail they will at least open it once and have a look what you are offering as compare to other email marketing according to the study.
2) Direct Mail takes Personalization to a New Level
The objective to execute a marketing campaign is to deliver a clear message on the other side or to target niche that help to build the strong connection with your customers. The key of building the relation is very important because it help you to get personal and to reflect that you both are knowing and understand each other. The impact is also very amazing. according to the studies it is found that personalized direct mail is widely involve in digital marketing strategy that’s increase the response rate of marketing campaign by 20% and you will not find this in online marketing.
3) Direct Mail is Open for All Audiences
According to the latest research it is found that there are 41% people over the age of 65 cannot use the internet. So if you marketing such product that are used by old people than how you target them. There is huge segment that is not being target through PPC, Email or any other social media platform. On the other side direct mail help you to open your offers to all people rather than to people who just used online platform.
4) Top Channel for Direct Response
With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times higher than digital marketing.
5) Strong Perceived Value
According to the study conducted by Royal mail in the USA found that the continuous improvement in the use of direct mail and its enduring success is because “sending, receiving and handling tangible objects have always had a deep and inbuilt part of the human experience.” 60% people say that they have a long-lasting impression on their brains, helps to recall in the future. 57% people say that direct mailing makes feel people more valuable which create more strong and genuine relationships.
6) The Millennial Demographic
The myth or perception about the millennials is that they generally rise with the tablet or iPhones into their hands and do not interesting in old things such as postal cards. But the truth is there is a huge number of millennials who like mail. They have something emotional response factor in their personality. According to the Gallup study, there were 36% people below the age of 30 will always check their mails regularly. 95% people from the age group 18 to 29 have a positive response for getting letters and personal cards. So we can say direct mail will continue offering their services to marketers and business owners.
7) Direct Mail is Easy to Read and Navigate
According to the scientific American users are prefer print paper to read rather than softcopy, because they feel it is less stressful for them. Another research also found that online testing on the computer the high level of stress among students.
Although we live in the tech world where everything is digitalized but still people not prefer. According to the survey of Two Sides, there are 81% US Participant prefer hard copy to read rather than the digital screen.
8) Direct Mail has Better Retention and Response Rates
Not only is direct mail easier to read but also consumers feel that they retain information for long-term if it is in the form of print source. The Two Sides also made a report on this that show there are 88% respondents assure that they understand the content what is being written as well as retain information when they read a paper other than any digital media.
As direct mail is a tangible thing that gives the physical meaning of words. As we see many people still like to collect the books physically rather than to download book which reduce cost and space both.
This is a human psychology that human-like to touch and interact physically with the things that they like most. As per the report of Two Sides survey, there are 67% respondents who feel comfortable with the print media. According to Data & Marketing Association’s DMA, there are 79% people who give a reply to direct mail immediately and 45% people give an immediate reply to emails.