In this post, I have made a list of best social media management tools and software. By using these social media management apps you can manage your Twitter, Facebook, LinkedIn, Google+, YouTube, Flickr, WordPress and any other social media accounts.
You can manage your followers and fans, schedule tweets, posts and messages, monitor social media comments and replies, manage social media monitoring tasks like monitor keywords and hashtags, track social media analytics, social media integration, monitor your brand name, track social media ROI, find latest social media trends, create and manage social CRM, manage leads and conversions, add team members to manage your personal and business social media channels and create custom social media reports.
These social media management tools simplify all your social media marketing tasks. You can pick a social media management tool from the list as per the features or as per the size of your business: Blogger, Small office / Home office, Micro businesses, Small and medium sized businesses and enterprises and large enterprises. By using these tools you can plan a social media strategy for your business and find relevant and targeted followers and influencers in your niche.
1) HootSuite: HootSuite is one of the best, free social media management tools. HootSuite supports Twitter, Facebook, Google+, LinkedIn, foursquare, WordPress, and mixi. Also, you can integrate apps in your dashboard like Tumblr, YouTube, Flickr, RSS reader, MailChimp, Blogger, StumbleUpon, Vimeo. etc. By using HootSuite you can manage all the major social media accounts and apps from a single dashboard. You can schedule tweets, posts and messages, create custom reports, schedule messages in bulk, Autoschedule social media posts, and post by using RSS feed.
2) Buffer: Buffer is a free social media management tool where you can create queues to schedule your message. By using Buffer you can schedule messages in Twitter, Facebook page, Facebook profile, Facebook group, LinkedIn page, LinkedIn profile, Google+ page and App.net. You can also use Buffer to view social media analytics and post messages by email.
3) SocialOomph: You can use SocialOomph to manage your Twitter account, Facebook account, LinkedIn account, Plurk account, App.net account, RSS feed and Blog. By using SocialOomph you can create social media account groups to add related social media accounts in one group, add team members to manage your accounts, create and schedule your messages, create posts using email, export your posts and messages and move posts from one account to another.
SocialOomph supports recurring posts so that you can re-use the same message again. This is a time-saving feature. It also supports queues where you can shuffle and re-order your messages.
SocialOomph also has some unique tools like single shot delete of tweets and direct messages from Twitter and unfollow all members in Twitter. Other Twitter tools include automatically send direct messages, find relevant members based on filters, manage Twitter followers, create private groups of Twitter users, tweet and direct message digest notification emails, view Twitter mentions and retweets, create a stream of keyword search and twitter replies for multiple Twitter accounts and view Twitter statistics and analytics.
4) Sendible: Sendible is a social media management, automation, and monitoring tool. By using Sendible you can post messages to Facebook, Plurk, FriendFeed, Bebo, Instagram, Twitter, Pinterest, LinkedIn, Google+, FourSquare, WordPress (both .org and .com), Blogger, Tumblr, TypePad, MoveableType, Ning, Metaweblog, Flickr, MobyPicture, Scribd, SlideShare, YouTube, Delicious, Diigo, Identi.ca, Instapaper and Pocket.
You can monitor keywords, hashtags and your brand name on review sites, social networks, LinkedIn discussion groups, blogs and micro blogs. You can also set up notification emails and alerts.
By using Sendible you can schedule your social media posts, automate Twitter activities, create and manage queues, create custom reports, download social data, create social CRM (Customer relationship management), re-use social media posts and add team members.
5) Sprout Social: You can use Sprout Social to manage Twitter, Facebook page, Facebook profile, LinkedIn personal page, LinkedIn company page, Google+ page, Feedly and Google Analytics from one dashboard. By using Sprout Social you can create social media account groups, add team members to access your social media profiles and groups, create and schedule messages, assign tasks to your team members and create custom reports.
6) Pagemodo: You can use Pagemodo to create custom Facebook cover photos, Facebook sweepstakes, contests and custom Facebook tabs. You can also use Pagemodo to schedule posts in Facebook, Twitter and LinkedIn. You have the option to design your social media posts and view social media analytics.
7) NetVibes: You can use Netvibes to create custom social media dashboards for managing your social media accounts. You can add apps and widgets in these dashboards. By using NetVibes you can manage almost all the social networks and apps including Twitter, Facebook, LinkedIn, Flickr, Reddit, WordPress, Gmail, Google Analytics, Calendars, Calculators, HTML editors, Bookmarks, Email apps, RSS feeds, etc.
8) Oktopost: You can use Oktopost to manage your Twitter account, Facebook page, Facebook account, LinkedIn profile, LinkedIn company page and Google+ page. You can invite a colleague to manage your social media accounts. You can use Oktopost to schedule your posts and messages using drag and drop calendar, create social media campaigns, re-use social media posts, view social media analytics and generate reports.
9) Simply Measured: By using Simply Measured you can manage your Twitter account, Facebook account, Google+ account, Instagram account, LinkedIn account, YouTube account, Pinterest account and Vine account. Simply Measured can be used to analyze social media analytics, details of your followers, measure performance for your social media tasks, social media ad management, and to analyze your competitors by using charts and graphs. Simply Measured also provides free social media tools.
10) SocialDraft: SocialDraft is a dashboard social media management tool to manage Twitter, Facebook, LinkedIn and Instagram. By using SocialDraft, you can create social media profile groups, add team members to manage your social media accounts, Instagram image search, monitor your brand name in social networks and the web, schedule and re-schedule posts from the calendar and access SocialDraft from your cell phones and tablets.
11) HubSpot Social Inbox: You can use HubSpot Social Inbox to create and manage a database of your followers, manage leads and ROI, manage and reply comments on your social media posts, create live streams to monitor important conversations, and schedule tweets, social media posts and messages. By using HubSpot Social Inbox you can view posts in a calendar, assign tasks to your team members, compare social media platforms to find which ones are performing and create custom reports.
12) MediaFunnel: MediaFunnel is a social media management tool by using which you can manage multiple social media accounts like Twitter, Facebook, LinkedIn, WordPress and Tumblr. You can create real-time tabs for social media accounts, create and schedule tweets and messages, add team members based on user roles, assign tasks to team members, review social media posts before they are posted, view scheduled posts in a calendar, add signature for social media posts, create social media alerts and view analytics for posts.
13) Spredfast: By using Spredfast you can create and add team members to manage your social media accounts. You can also assign permissions for your team members. You can reply and monitor your social media accounts in real-time, schedule posts by using data, view relevant social media content, view social media statistics and analytics, create both local and global calendars for your team members and option to connect with your commonly used CRM apps and analytics tools.
14) Crowd Booster: Crowd Booster is a social media management tool to schedule your social media posts based on best time to post, create custom social media reports, find your most engaged followers and influencers, create graphs and charts based on social media analytics and option to export social media data in CSV format.
15) Shoutlet: You can use Shoutlet to create and schedule your tweets and social media messages, access all your social media accounts from a single dashboard, quick access to social data of your followers and fans and view social media analytics.
16) Meltwater Buzz: You can use Meltwater Buzz to schedule social media messages to multiple accounts in a single shot, manage social media posts from a social inbox, create alerts for social media messages, assign social media posts to team members, view schedule posts and messages in a calendar, easily manage social media responses and comments, monitor sentiment of your followers and fans, filter social media messages based on location, language and social media channels.
By using Meltwater Buzz, you can view social media analytics, find most engaged people in your community, view social media influence of your followers and use tools like social CRM to manage your followers and fans.
17) muWebfluenz: muWebfluenz is a social media management tool for enterprises. You can use muWebfluenz to schedule tweets and messages in Twitter, Facebook and LinkedIn, analyze social media profiles in real-time, find influencers in your niche, multiple language support, monitor sentiments, competitive analysis for brands, view performance for your social media profiles, view social data by location, gender, channels and filters.
By using muWebfluenz you can search and monitor keywords and hashtags, monitor your brand name in social media, blogs, micro blogs, video sharing sites, news sites forums and photo sharing sites. You can access your social media accounts from a custom dashboard, add team members to manage your social media profiles, create and download detailed reports, create keyword, trends and custom alerts.
18) MavSocial: MavSocial is a unique social media management tool where you have the option to directly add stock images to your social media posts. You can also edit and add image effects to your stock photos by using Aviary photo editor. When you have added the stock image to your social media posts, you can schedule them. By using MavSocial you can schedule posts in Twitter, LinkedIn, YouTube, Facebook and Tumblr. You can also schedule posts by using RSS feeds.
19) UberVU: You can use UberVU to manage your Twitter account, Facebook account, Google+ account, Flickr account and RSS feed account. By using UberVU you can schedule tweets and messages based on best time to post, find influencers for your niche, view social media statistics and analytics, track sentiment level of your followers, create custom reports, create charts and graphs based on social data and easily reply to social media comments from a single dashboard.
20) Dlvr.it: Dlvr.it can be used to manage and send posts to Twitter, Facebook, Google+, LinkedIn groups, LinkedIn company page, LinkedIn account, StockTwits, Tumblr, Status.net and App.net accounts. By using Dlvr.it, you can view click statistics for your posts, followers statistics for your social media accounts, social media posts statistics and popular posts.
21) ViralHeat: ViralHeat is a social media management tool for enterprises. You can use ViralHeat to manage Twitter, Facebook, Pinterest, Google+, Instagram, LinkedIn, YouTube, Tumblr, Foursquare, Glassdoor and Yelp. ViralHeat can also be used to track comments about your brand in social networks, measure brand analytics based on competitor analysis, monitor specific keywords and hashtags, view and optimize social media analytics, schedule posts and tweets, create custom reports, invite and add team members based on roles and permissions, find influencers in your niche, manage leads, integrate with Salesforce, Zendesk, SugarCRM and Desk.com.
22) Sysomos: You can use Sysomos to schedule social media posts from one dashboard, monitor social media activity, create custom reports, manage and assign leads to team members, view social media posts in real-time based on keywords, find and connect with influencers and analyze your competitors.
23) Gremln: You can use Gremln to manage your Twitter, Facebook and LinkedIn accounts. You can schedule posts, add team members, assign posts to your team members, moderate posts by team members, monitor your brand in social networks, translate posts, schedule posts from calendar, bulk schedule posts, track social media ROI, find conversions based on posts, view social media analytics and schedule posts by using RSS feeds.
24) Bundle Post: By using Bundle Post you can schedule social media posts from RSS feeds and Google alerts. After adding your feed you can set up post time to publish your social media posts. Then, you can send curated social media posts from your feeds to your social media channels as per the schedule. You can also create and schedule social media messages in Bundle Post. You can use Bundle Post to add hashtags to your social media posts and schedule #FollowFriday or #FF posts.
25) Komfo: You can use Komfo to schedule messages in Twitter, Facebook, Google+, Instagram and YouTube, monitor your brand name in social media channels, create SMS alerts, easily monitor social media mentions, track social media analytics, track conversions from social media channels and manage Facebook ads.
26) Sociota: By using Sociota you can manage your Twitter, Facebook, Google+ and LinkedIn profiles, group social media profiles, schedule social media posts, use Autoschedule to find best time to post in social networks, bulk schedule social media posts, view post analytics, view link analytics, manage your followers and fans, view social media feeds, and monitor keywords and hashtags.
27) Rignite: You can use Rignite to manage Twitter, Facebook, LinkedIn, Instagram and Google+ account. By using Rignite you can create social media campaigns to promote your products, events, contest and giveaways. You can also create and add team members to access your social media accounts, assign posts to team members, view posts in social media inbox, chat with team members and view scheduled messages in calendar.
28) SocialFlow: By using SocialFlow you can post relevant social media content at best times so that your posts receives maximum views and shares. You can create and schedule social media posts, track your social media campaign performance with Google analytics and increase the number of relevant followers and fans.
29) SocialClout: By using SocialClout you can create and manage social media campaigns and leads, monitor your brand name in social media sites, blogs, news sites and forums. You can also use SocialClout to monitor keywords in real-time, create custom reports, manage your social media accounts from a dashboard interface, track conversions, track sentiments, analyze your competitors and find influencers in your niche.
30) Socialbakers Suite: Socialbakers Suite is a full-fledged social media marketing suite. You can can use it to schedule your social media posts by using a calendar, perform competitor analysis, assign social media posts to team members, create custom reports, view social media analytics, create and manage Twitter and Facebook ads, monitor keywords in social networks, monitor your brand name and find top influencers.
31) Plumlytics: Plumlytics is a social media management and analytics tool to schedule your social media posts by using calendar, track social media comments and replies, monitor top performing hashtags and measure social media performance.
32) SocialMotus: SocialMotus is a dashboard social media management tool by using which you can manage your Facebook account, Twitter account and LinkedIn account. You can schedule and save posts and messages, manage your followers, manage people who you are following, find relevant followers, create real-time feeds for your social media accounts, monitor a keyword or a hashtag, create custom reports and add team members to access your social media accounts.
33) ReachPod: You can use ReachPod to manage your Twitter, Facebook, Instagram and LinkedIn accounts. By using ReachPod you can create and schedule posts, view live social media streams and feeds, view scheduled posts in a calendar, add team members to manage your social media channels, assign social media posts to team members and create custom reports.
34) EveryPost: You can use EveryPost to curate social media content and schedule posts in your Twitter account, Facebook account, LinkedIn account and Tumblr account. You can also access EveryPost from your cell phone or tablet.
35) Agorapulse: One of the unique value proposition of Agorapulse is a Social Inbox system that really makes it easy to respond to all Social Media messages very quickly, both on the web and on mobile. As a Social Media management platform, it also offers publishing, measuring (stats) and even user management (profiles, ranking).
36) SocioBoard: By using SocioBoard you can view social media messages in smart inbox, add team members, assign tasks to team members, view sent messages and archived messages, view live Twitter feed, retweets feed and mentions feeds. You can also create and schedule messages, find influencers based on keywords, create custom social media reports and create social media groups.
37) Swat.io: By using Swat.io you can schedule social media messages in a calendar, add and manage team members to access your social media profiles, track actions of your team members, view social media messages in an inbox and assign social media messages to your team members.
38) Raven tools: You can use Raven tools to manage your Facebook account, Twitter account, LinkedIn account and YouTube account. You can also schedule and send tweets and messages, view social media streams and view social media metrics.
39) Buddy media: You can use Buddy media to schedule social media posts, track conversions from social media channels, find relevant followers, increase the number of followers and view social media analytics.
40) Oracle Social Cloud: Oracle offers various products for enterprise social media management like Social Relationship Management, Social Engagement & Monitoring and Social Marketing. These products are helpful to manage different social networks from one interface, monitor social media conversations, publish posts, create reports and manage other social media marketing tasks.
41) Adobe Social: Adobe Social is a social media management tool by Adobe. By using Adobe Social you can schedule social media posts, manage scheduled posts in a calendar, monitor keywords in social media channels, track social media campaigns and view social media analytics.
42) Radian6: You can use Radian6 to manage your social media accounts, track your social media conversations, monitor your brand name in news sites, social media sites and blogs. You can also view social media analytics and manage leads.
43) Engage121: Engage121 is an enterprise social media management tool to manage your social media accounts, monitor your brand in real-time, monitor social media comments and replies, create custom reports, find most engaged content in social channels and download your social media data.
44) Engagor: You can use Enagaor to schedule your social media posts, monitor comments and replies in social media channels, add team members, monitor your team, view real-time social media analytics, monitor your brand in blogs, news sites, forums and web, create social media reports, access Engagor from your cell phone and integrate with third-party CRMs like ZenDesk, Desk and Salesforce.
45) Meet Edgar: By using Meet Edgar you can create custom time slots and schedule your posts in Twitter, Facebook account, Facebook page, Facebook group and in LinkedIn. You can categorize your social media posts and then save them. After that you can create time slots at which you want to schedule your social media posts.
46) Awareness Hub: You can use Awareness Hub to schedule your social media posts in Twitter, Facebook, LinkedIn, Google+, YouTube, FourSquare, Flickr and WordPress. You can monitor social media comments and replies, find influencers, track social media analytics and create social media marketing campaigns.
47) MarketMeSuite: MarketMeSuite is a social media management tool which you can use to create custom social media inboxes based on filters. You can mark important social media posts as leads and with colors to easily manage them. MarketMeSuite supports Twitter, Facebook page, Facebook account, LinkedIn personal account, LinkedIn company page and Instagram.
MarketMeSuite contains useful Twitter automation tools and social media automation tools. You can also invite and add team members to access your social media profiles.
48) Sprinklr: Sprinklr is a social media management suite which you can use to schedule your posts, track social media posts for conversions, send posts to a specific country, schedule and manage social media posts and messages from a calendar, language support, view analytics for social media posts, find most engaged posts and tools to create quiz, polls and forms.
49) Social Report: You can use Social Report to schedule your social media posts and messages based on location, option to add images and buttons in social media posts, add team members, find best time to schedule your social media posts, schedule messages in bulk, schedule messages in a calendar, post messages by using RSS feeds and track number of clicks on links in your posts.
You can also track social media analytics, monitor keywords in social media channels, find top influencers, measure social media ROI, create custom social media reports and option to download reports.
50) Social Volt: Social Volt is an enterprise social media management tool which you can use to publish social media posts and messages to your social media channels, add team members, make your social communications secure and backup social media conversations.
51) Postific: Postific is a social media management tool by using which you can manage your Twitter account, Facebook account, Facebook page, Facebook group, LinkedIn account, LinkedIn group, Google+ account, Google+ business page, Pinterest account, WordPress account, Tumblr account and Flickr account.
You can create social media campaigns to schedule posts, create social media groups, schedule social media posts by using RSS feeds, view live social media streams, manage social media comments and replies, use custom URL shortener to track clicks on your links, monitor keywords and hashtags and view social media analytics.
52) Addvocate: Addvocate is a social media management tool by using which you can add team members to manage your social media profiles, moderate social media posts, track social media analytics and access Addvocate from cell phones.
53) Lithium Social Web: Lithium Social Web is a social media management tool which you can use to send social media posts, track social media analytics, access posts from social media inbox and view social media profiles of your followers and fans.
54) Yoono: Yoono offers desktop and browser social media management apps. By using these apps you can manage your social media accounts, view real-time social media feeds, publish social media posts and messages and monitor social media updates.
Great list, congrats! I would also recommend checking that infographic representing the ranking of the 4 best Social Media management tools of 2015 based on users reviews: http://iag.me/socialmedia/top-4-rated-social-media-management-tools-of-2015/
It contains one tool that was not on your list. Disclaimer: I’m the founder of Agorapulse 🙂
One of the unique value proposition of Agorapulse is a Social Inbox system that really makes it easy to respond to all Social Media messages very quickly, both on the web and on mobile.
As a Social Media management platform, it also offers publishing, measuring (stats) and even user management (profiles, ranking).
Hope this helps!
Thanks Emeric! We are glad you liked the list. Thank you so much for letting us know about Agorapulse! We will check it out and we will be happy to add it to our list! 🙂
Great list. I’m the founder of Socialater.com with a few additional unique features from your list here.
As well as scheduling to Facebook, LinkedIn and Twitter, we have a first class content research facility to find and add topical content or find out what is working for your competitors as well as a visual composer to create great marketing messages with images.
Both of these we find internet marketers and business clients use a lot.
We’ve also added a social network to help promote posts and articles that our subscribers wish to share.
We have an ad-supported free version too.
Socialater.com
Thanks Douglas! Content research tool sounds interesting!
Thanks I was looking for this.
You are very welcome, John!
Hi,
I think you should also have a look at Blog2Social plugin as it is very user friendly. It is one of the finest social media cross-posting plugin, a user can cross-post blog posts on social media automatically, customized and scheduled.
Thanks for the info, Addler. Blog2Social looks like a good WordPress plugin to automatically schedule and post updates on social channels. We will definitely try the plugin. Readers can download the plugin from here: https://wordpress.org/plugins/blog2social/
Hi, I would also recommend DrumUp – https://drumup.io/ a social media management and content marketing app. Give it a look and please include it if you like it.
Looks good!