WordPress powers millions of sites across the globe. It is an open source ecosystem which was originally meant for blogging but now used as a versatile content management system. With thousands of themes and plugins, you can do almost anything with it. WordPress and its plugins are blessing for content marketers. You can add a powerful functionality simply by installing and activating a plugin in just a few clicks.
Here is how you can supercharge your content marketing efforts using 5 WordPress plugins:
Yoast plugin helps in the on-page optimization of your blog and other pages. It checks several parameters such as readability, title and meta tags, focus keyword density, H1 and H2 tags, image alt tag, etc. and tells you whether your content is optimized for search engines. It also shows how your content will be displayed on various search engines. Use this plugin to supercharge your SEO efforts.
Finding a right image for your blog is a challenging task for marketers or writers who don’t have designing skills. Thankfully, WordPress has many plugins which enable you to search for copyright free images directly from the admin dashboard. Pixabay Images is one such plugin which is particularly useful for content marketers due to a large number of high-quality images hosted on the website. Use this plugin to find awesome images in seconds which saves a lot of your time and efforts.
There are many plugins and platforms which help you schedule your published blogs on the social media. However, with CoSchedule, you can schedule even unpublished blogs. It means that you write a post and schedule it for publication on your blog in a future date. Now you don’t need to wait for getting it published before you plan to promote it on social media. CoChedule will help you schedule and promote your unpublished blogs on a future date.
Content and Email marketing go hand-in-hand. You can’t achieve success in content marketing without a robust email marketing system. SendGrid helps you manage all aspects of email marketing. The freemium plugin has everything you need, such as managing subscribers, creating HTML subscription forms, email automation based on users activity, etc. SendGrid also improves the email deliverability drastically.
OptinMonster is essentially a lead generation or email capturing tool. It uses exit intent technique to show a pop-up when users are about to exit your site. It helps you create unintrusive pop-ups in minutes without compromising on user experience. OptinMonster has various rules which can be used to convince visitors at the different level of purchase journey to subscribe to your newsletter. You need to have a strong copywriting skills and a sound strategy to take maximum advantage of this plugin. You don’t have the time or lack these skills try hiring skilled professionals from online marketplaces. Websites like Upwork or Writers Per Hour will be helpful in finding the right professionals for this job.
Conclusion
There are hundreds of useful plugins and themes which can make you productive in your content marketing endeavors. Evaluate your activities and identify the one who is consuming a lot of time and energy. And try to find out the plugins or themes which are designed to bring some efficiency into these activities. The plugins mentioned in the article can be helpful in primary activities which you do on a daily basis as content marketers.
Do you find any other plugins which will supercharge your content marketing efforts? Mention the same in the comments and share your experiences with our readers.